Cultural Heritage Marketing by Izabella Parowicz
Author:Izabella Parowicz
Language: eng
Format: epub
ISBN: 9783030002879
Publisher: Springer International Publishing
Grönroos, C. (1984). A Service Quality Model and its Market Implications. European Journal of Marketing, 18(4), 36–44.Crossref
Grönroos, C. (1998). Marketing Services: The Case of a Missing Product. Journal of Business & Industrial Marketing, 13(4/5), 322–338.Crossref
Grönroos, C. (2007). In Search of a New Logic for Marketing. Foundations of Contemporary Theory. Hoboken: John Wiley & Sons, Ltd..
Holmlund, M. (2001). The D&D Model Dimensions and Domains of Relationship Quality Perceptions. The Service Industries Journal, 21(3), 13–36.Crossref
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